Loblaws doing damage control with a price freeze.
So I got this in an e-mail today.
I’m reaching out today to address an issue that’s top of mind for most Canadians: food prices. Anyone who regularly visits the grocery store knows that over the past year the cost of food has increased rapidly. In fact, the price of an average basket of groceries is up about 10% this year…and almost 15% over two years. For some items — like butter, apples, soups, and chips — prices are up much more than that.
Maddeningly, much of this is out of our control. Your grocery bill is higher today because the suppliers who make the products we sell are raising their prices for us. And, while we’ve challenged (and will continue to challenge) any unfair price increases, the truth is most are reasonable. Suppliers’ basic costs are way higher than they’ve been in decades — no different than costs like the gas in your car, or your rent or mortgage.
None of these explanations offer much comfort when you’re worried about your family’s budget and uncertain about how much you’ll need each month to pay for food.
That’s why, to help Canadians hit the brakes on food inflation, we are focusing on what is in our control. Starting today, we’re freezing prices of all no name products — more than 1,500 grocery essentials, sold in our stores across the country — until January 31, 2023.
On average, no name prices are already 25% cheaper than comparable name brands. Coupled with this price lock, that could make a real difference in both your grocery bills and your peace of mind. You’ll know that if other food prices go up, no name prices won’t…guaranteed.
In the weeks ahead, we’ll continue to lower prices here, in our flyer, and across our stores, all designed to provide immediate relief from escalating food costs.
Last, I absolutely have to encourage you to look at how you can make the most of PC Optimum. Between the app’s personalized offers and member-only pricing, and by taking full advantage of our whole loyalty program, some members are regularly saving 10% on their grocery bills.
We don’t know when this will end, but we do know that right now every cent matters. It’s my hope that our no name price freeze, along with our PC Optimum program and a determination to hold the line with our suppliers will help make a meaningful difference to your grocery budget at a time when you may need it most.
This is what I actually saw that triggered this rant
This tone-deaf email from Galen Weston about a no name brand price freeze that I got basically said, “Let them eat cake, but no name brand cake only though.“
This is nothing but damage control just to save their asses from the profits they were and still are making from inflation.
The Canadian supervillain Galen Weston Jr., the CEO of Loblaw Companies Ltd. and the fourth-generation heir to the Weston family empire and throne, has once again caught the fury of all non-billionaires across Canada — this time with a self-congratulatory email message announcing a temporary price freeze on No Name brand products at Loblaws and other retailers that he currently owns.
Twitter has it out with Mr. Money Bags
Shameless and self promoting idiot!
This was nothing but an attempt to get more sales to line their pockets with a price freeze on their No Name brand that they own. A price freeze on the crappiest food they offer in their stores. All this is to me is a shameless and cold hearted sales ad campgaine for Loblaws crappy no-name brand garbage.
Did you get the letter? What are your thoughts on it?