This isn’t NB Powers’ idea of a sick April Fool’s joke
Brace yourselves; it’s not an April Fool’s joke, but it sure feels like one! On April 1st, we’re getting slapped twice: first, with the outrageous carbon tax leaping another 23%, and then NB Power has the audacity to pile on with a whopping 13% rate hike. It’s like they’re all in cahoots—ensuring the rich get richer, feasting on the fruits of our labour, while regular folks get shafted, yet again, by an unyielding system that seems to take sadistic pleasure in draining every last penny from our pockets. Wake up, people, we’re being played!
Here’s the E-Mail I received from NB Power

New Power Rates for New Brunswickers
March 28, 2024
Dear Valued Customer,
Changes are coming regarding your power rates starting April 1st. We have important news to share about the changes approved by the New Brunswick Energy and Utilities Board (EUB), the independent regulator.
The total average increase for residential customers is approximately 13.2% for a 12-month period starting on April 1, 2024. This includes an increase to the General Rate of 9.8% and the remainder is related to the Variance Account Recovery charge.
This will result in a net average increase of $25.47 per month for the average residential customer.
This charge could change when the EUB makes a final decision on our General Rate Application this summer. If the final approved rate is lower than the interim rate, we’ll adjust your bills as required by the EUB.
For more information on the General Rate Application and Variance Account Recovery filing, please visit our website.
We know that any change in rates might raise questions about where your money goes. We’re here to explain. The revenue from these increases, if the final rate is approved by the EUB, will mainly be invested in improving your reliability. We are upgrading our aging infrastructure and focusing on long-term energy security here in New Brunswick.
While New Brunswickers have paid amongst the lowest energy rates in the country, the cost of delivering power has risen significantly. For us to operate in a sustainable way and continue providing you with safe, reliable and clean energy, we need our rates to reflect our cost of doing business.

At NB Power, we’re also committed to keeping costs in check. Last year, we reduced operational costs by approximately $50 million, with over $27 million in planned savings this year. We’re constantly exploring new partnerships and financing options to make sure we’re running efficiently without compromising on the quality of service for New Brunswickers. We also hear your concerns about how your money is being spent and want to assure you that NB Power executives do not receive bonuses of any kind.
We have a wide array of energy efficiency programs that can help customers and businesses save energy and reduce their bills. For more information on those, visit the SaveEnergyNB website. We’re here to help you every step of the way.
I call BS!
The assertion that consumers should bear the cost of maintenance and upgrades to company equipment is perplexing. The statement provided, “If the final rate is approved by the EUB, will mainly be invested in improving your reliability,” raises serious concerns about the justification for such expenses. It is difficult to comprehend the rationale behind this allocation of funds.
Why not hand over the work boots and safety gear straight to us, the customers, so we can scurry around fixing their crumbling network? After all, they’re probably too busy sunning themselves on their luxury yachts to bother with such trivial matters. They rake in the profits while we deal with the fallout. Seems fair, right?
Profits are plummeting, and what’s their ingenious solution? Squeeze us for every penny by jacking up prices, again. It’s the same old story with these monopoly power barons—they know they’ve got us by the throat. With no competition in sight, they’re cashing in on our desperation, because really, what’s our alternative? We’re shackled to their service, hostages to their constant, shameless rate hikes.
This Variance Account Recovery Filing is nothing short of preposterous. If ballooning expenses are nibbling away at your bottom line, here’s a wild idea: prune the excess! Time to cast off the dead weight, don’t you think? How about the executives take a modest hit in their paycheck, or better yet, let’s forego that $20,000 bonus, shall we? It seems like this company has mastered the art of extortion, squeezing out every last cent from your pockets with unyielding fervour.
Time to go off-grid
Every blasted alert from NB Power sends me reeling with visions of cutting the cord — severing ties with their incessant grip on my utility bill. Seriously, enough is enough; it’s high time to reclaim power, literally. Why not slap some solar panels on the roof or rig up a wind generator? Anything to break free from the shackles of NB Power. Imagine the thrill of self-sufficiency, not a dime or a watt to spare for those profit peddlers. Selling my surplus power back to them? Ha! As if I’d funnel money back into their pockets, let them turn my toil into their treasure. Not happening.
Enough Is Enough – Your Voice Matters

Fellow New Brunswickers, the picture painted here is clear: the time for complacency is over. We’re not just talking numbers and percentages; we’re talking about our lives, our struggles, and the real impact these NB Power rate hikes have on each of us. Are we to stand idly by as the divide between the corporate giants and the everyday citizen widens to a chasm?
The narrative that we’re powerless in the face of such changes is a relic of the past. It’s high time we challenge the status quo — with our voices, our actions, and our refusal to be silent. The necessity to push back against this tidal wave of tax across Canada and NB Power rate hikes is urgent. As consumers, as voters, and as a community, we hold more power than we realize. It’s up to us to demand transparency, fairness, and a system that doesn’t buckle under the weight of greed.
We want to hear from you, the real people getting hit the hardest. What’s your take on these incessant hikes? Are you preparing to take charge of your own energy independence? Or perhaps it’s time to channel this frustration into a collective demand for change?
Drop your thoughts, your stories, and your ideas in the comments below. Let’s create a thunderous echo that can’t be ignored. Speak out on the financial pressures you’re facing, the measures you’re taking, and the solutions you envision. Let’s connect, share, and mobilize, because only together can we hope to steer this ship onto a new course.
Comment below and join the movement for a fairer future.







One response to “NB Power Presents: The Rate Hike Comedy Hour – Shockingly High Bills With a Side of Smirks!”
[…] An outrage! NB Power’s 13% April hike and a 23% carbon tax surge bleed us dry—corporate greed masked as infrastructure costs. Resist! Demand change, seek energy independence. Enough is enough! Find out what I’m ranting about over at Mac’s Opinion >>> […]